Diana is a go-to-market and commercialization leader with 15+ years of experience driving strategy and execution across high-growth media, technology, and data-driven businesses. She brings deep expertise in CTV, ad tech, and data strategy—having led addressability, forecasting, and audience segmentation initiatives across both publisher and platform sides. Her work spans launching new products, modernizing legacy systems, and scaling GTM operations to support +$1bn business lines.

She has successfully built and led go-to-market strategies for next-gen ad platforms, integrated acquisitions, and cloud-based transformations—translating technical capabilities into clear customer value and scalable revenue. Diana is known for aligning product, marketing, and sales through strong sales enablement programs, narrative development, and cross-functional leadership.

Currently advising companies on GTM acceleration, sales readiness, and data monetization, she brings a pragmatic, results-oriented approach that simplifies complexity, drives alignment, and unlocks growth.