The Core Team
Great Western Partners has a core management team with broad industry and functional experience and expertise. The company also has key outside resources that it draws upon regularly where specific skills and expertise may be required.
Michael Malcy
Industry Expertise: Consumer Electronics, Cable, Broadcast, Telecommunications Advertising Services, Software/Hardware
Skills and Experience: Business Development, Sales, Sales Management, Digital Advertising, FinTech, Product Development, Marketing
John C. Anderson Ph.D.
Industry Expertise: Consumer Electronics, Entertainment, Hospitality, Luxury, MedSpa and Medical Devices, Non-profit, Travel
Skills and Experience: Business strategy, organizational design, marketing strategy, digital platforms and effectiveness, advertising and promotion
Eric Hybertson
Industry Expertise: Cable, Broadcast, Data and Content Security, Software/Hardware, Large-Scale Logistics, Intellectual Property
Skills and Experience: Technology Assessment, Hardware/Software Development, Operational Efficiency, Technical Product Development, Large-Scale Operations
Our Consulting Associates
Great Western Partners works closely with experts in a number of fields, who can be drawn upon as part of the team when any project requires them. Here are a few examples.
Kevin Kowalick MBA
Industry Expertise: Advertising, Marketing, PR, Software/AdTech, Data, Digital Media, Cable, Broadcast, Print Media, Event Planning
Skills and Experience: Organizational Design & Development, Executive & Leadership Coaching, Business Strategy, Marketing & Advertising, GTM, Data & Analytics, Revenue Operations, Learning & Development
Leah Haines
Industry Expertise: Digital Marketing, Sports and Entertainment, Tech, Software as a Service (SaaS), Telecom, Cable, Retail, Construction
Skills and Experience: HR Strategic Planning, Talent Acquisition and Compensation Strategy, Leadership Coaching and Development, Organizational Design for Team Effectiveness, HR Compliance, Diversity, Equity, Inclusion and Belonging, Conflict Management
Michael Chu
Industry Expertise: Entertainment, Consumer Electronics, Finance, Hospitality, Luxury
Skills and Experience: Communication Design, Branding, Creative Direction, Corporate Identity, Packaging, Advertising and Promotions, Retouching, Illustration, Photography
Scott Halpert
Industry Expertise: Advertising Technology, Programmatic Advertising/Systems (ADS, SSP, DSP, DMP), Streaming Infrastructure, Server Side Ad Insertion (SSAI). Video Monetization, CTV/OTT, VOD and Linear Streaming
Skills and Experience: Product Design/Development, GTM Strategy/Execution, Technology Assessment, Revenue Modeling, System Architecture/Workflow Design, Business Strategy, Business Development.
Keith Nichols
Industry Expertise: Video Distribution, Software and Hardware Implementation/Integration, Digital Media, Cable, Broadcast, Power Distribution, Interactive TV Applications
Skills and Experience: Technical Account Management, Program and Project Management, Operations Management, Professional Services, Business Strategy, Data & Analytics, Performance based Metrics
Tammi Hybertson
Industry Expertise: Project management across many industries, Multidisciplinary team coordination, Vendor and contractor management, documentation and standards compliance, Timeline, milestone, and deliverable tracking, Cross‑industry adaptability
Skills and Experience: Project planning, scheduling, and execution, Requirements definition, Stakeholder communication and alignment, Organizational systems, documentation management and workflow structure, Coordination with owners, contractors, consultants, and municipal agencies, Problem‑solving, issue tracking, and practical decision‑making